We're rebuilding the agency, around the agent.

Indian SMBs have been paying agencies for a decade and still can't tell you what was done last week. We think the answer isn't a better dashboard — it's a different contract. We tell you, for every brief, what an AI does, what you do, and what a person still does by hand. Then we ship.

  1. 01

    No mystery hours.

    Every output is logged to a request, against your plan. If we worked on something, you can find the file. If we didn't, you won't see a vague line on the invoice for it.

  2. 02

    Tell the truth about AI.

    When a thing was drafted by a model, the request says so. When a human re-wrote it, the request says so. We won't pretend the machine isn't there, and we won't pretend the human isn't either.

  3. 03

    Indian SMBs only, for now.

    We work in rupee economics, Indian platforms (Justdial, Practo, IndiaMart, WhatsApp Business), Indian time zones and Indian festivals. We don't take international retainers — yet.

  4. 04

    One person, all month.

    A dedicated strategist owns your account. Same person every month. No revolving door of account managers. Headcount stays low so output stays sharp.

Small team. Big bench.

A small core team, plus a roster of freelancers for filming and design. Headcount stays low so output stays sharp.

Sumit Bhatnagar
Founder

Sumit Bhatnagar

Sets the contract. Owns the P&L. Replies to founders on WhatsApp.

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Bharat Nigam
Strategist & Investor

Bharat Nigam

Reads your business once a quarter. Builds the 12-month roadmap, and backs it.

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Nupur Asthana
Head of Craft

Nupur Asthana

Last set of eyes on every word. Catches the AI tells.

+ a small bench of specialists, brought in by project.

Say hi

Founder replies. Usually within the working day.

WhatsApp us a one-liner about your business. We'll send back a calendar link with three 15-minute slots. No SDR, no chatbot pretending to be one.