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Market Research Analyst

Marketing

Vacancies:

3

Posted:

Thursday, April 25, 2024

Required Skills:

Market research, data analysis, communication, Excel

Reporting to: Marketing Manager. 


Responsibilities: The Market Research Analyst is responsible for conducting market research to identify opportunities and trends that can inform the company’s marketing strategies. 

This role involves collecting and analyzing data, preparing reports, and providing insights that can help the company make informed decisions. 


Key responsibilities include: 

  1. Conducting market research and analyzing data to identify opportunities and trends.

  2. Preparing reports and presentations that summarize research findings.

  3. Collaborating with other departments to ensure that research efforts align with overall marketing strategies.

  4. Analyzing competitors and identifying potential threats and opportunities.

  5. Conducting surveys and focus groups to gather customer insights. 

  6. Staying up-to-date with the latest market research trends and best practices.

  7. Managing relationships with external research partners and vendors.

  8. Providing insights and recommendations that can inform the company’s marketing strategies. 


The Market Research Analyst will work closely with the Marketing Manager and other team members to ensure that the company’s market research efforts are effective and aligned with its overall goals.

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