Content Marketing Manager

Reporting to: Marketing Manager.

Responsibilities:

The Content Marketing Manager is responsible for developing and executing content marketing strategies that engage and educate the company’s target audience. 

This role involves creating and managing various types of content, including blog posts, articles, videos, and social media posts. 

Key responsibilities include: 

1. Developing and implementing content marketing strategies.

2. Creating and managing content for the company’s blog, website, and social media accounts.

3. Ensuring that all content is optimized for search engines and follows SEO best practices.

4. Collaborating with other departments to ensure that content aligns with overall marketing strategies.

5. Analyzing content performance and reporting on key metrics.

6. Managing relationships with external content creators, such as freelance writers and video producers.

7. Staying up-to-date with the latest content marketing trends and best practices.

8. Managing content marketing budgets and resources. 

The Content Marketing Manager will work closely with the Marketing Manager and other team members to ensure that the company’s content marketing efforts are effective and aligned with its overall goals.